Strategy

Strategy image


Emphasize service

We are a company with a unique SERVICE PACKAGE that will offer a high promotional and entertainment platform for our target market ensuring we become the festival of choice.

Build a relationship-oriented project

We will build sustainable relationships for sustainable growth. Our customers and all stakeholder will be driving engines for the growth of the company.

Focus on target markets

Our offerings will be on the African market as a key market. we definitely want to be able to sell to smart, quality conscious customers.

KEY STRATEGIC PILLARS: 

  • Unique festival concept covering the whole of Africa.
  • Clear project Vision.
  • Africa's biggest show/festival.
  • Strong project team comprising of professionals in the respective fields.
  • Strong Brand.
  • The Festival will touch the lives of the African people through the social responsibility programs.
  • Growing market for the festival; there is an opportunity for an increased number of customers within the existing African market.
  • New  external markets; the festival will in the near future attract audiences at a global stage.
  • New partnership; as the festival grows it will attract new partners and sponsors.